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The “New Roof” Game

As a resident expert on neighborhood envy and the lengths people will go to just to “keep up,” we can’t forget about the “new roof” phenomenon. In addition to Christmas lights and landscaping, new roofs are one of the biggest ways the neighbors try to keep up with one another, and even show one another up, at times.

replacing-roofs-keeping-up-with-neighbors

Keep up with the Joneses through a new roof

Getting New Roofs Around the Neighborhood

If you’re in or near the Midwest, you probably know what we’re talking about. Especially for our fellow neighbors who are also in tornado valley, or so it seems. Last spring we had a massive hail storm. Skylights were broken, gutters dented, and some people even had to replace car windshields. And with a massive hail storm came roof replacement. The funny thing to me is that there is a process that takes place in order for the whole neighborhood to get a new roof. It goes something like this:

1. All neighbors come outside after the hail has passed to evaluate the size of the hail. They gasp.

2. One or two wise neighbors realize that they probably just had storm damage to their property.

3. One of those neighbors gets on the ball, and calls their insurance agent ASAP to get a claims team out to the house to evaluate.

4. Claims team comes to the house, determines that the home indeed got storm damage. Cuts check.

5. On-the-ball home owner gets quotes and settles on a roofing company.Roofing materials begin being delivered.

6. Surrounding neighbors begin to wonder what’s going on with the new roof down the street.

7. Roofing company pulls up, spends the whole day atop the roof and sticks a sign in the yard.

8. Other neighbors wise up and realize they too could most likely get a new roof because of the storm.

9. Neighbors call their insurance companies, soon the number of roofing signs down the street double.

10. A few months later, the last straggling neighbors also call their agents. By the time it’s over, nearly everyone on the street has a new roof.

Insurance Companies Don’t Like Neighborhood Envy

I imagine that insurance companies don’t like neighborhood envy. It’s a domino effect – you see one neighbor gets a new roof and then realize you could probably get a new roof, too. But at least everyone doesn’t hate that game; I’m sure roofing companies have a heyday.

 

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